Paint It Red is a non-profit organisation that works to educate, engage and empower communities to eliminate period poverty, make menstrual health accessible for all and influence advocacy for inclusive menstrual rights and sustainable menstruation in India. At the onset of the COVID crisis, the NGO helped distribute menstrual kits as relief material across 6 states in the country.
Despite being a young organisation, Paint It Red has built a strong social media presence and constantly engages with retail fundraising opportunities to learn and formulate better strategies. While the subject of their work is considered to be a taboo, they've found that the internet has allowed for conversations on menstrual health. They released several digital campaigns, brimmed with creativity, which aided their digital presence. They also explore intersections with several interconnected causes, like gender and sexual identities and public policies and discussion on WASH facilities and SRHR, among others, that helped them build a wider network. It also allowed them to create interest on parallel subjects like menstrual hygiene on platforms like Instagram and Facebook, thus facilitating the much needed dialogue.
For them, fundraising, to some extent, has relied on the goodwill of their partner organisations. However, they're relentlessly leveraging the reach and network, built through their work and initiatives, to launch pilot fundraising campaigns. Through these efforts, their goal is to recognise pain points that need further work and constantly improve their retail fundraising strategies. So far, their learnings have helped them strengthen their planning processes and fundraiser roll-outs. The organisation is now also planning to build a strong volunteer network that can support them with outreach and fundraising. Their Flow Fellow program forms a good foundation of their efforts in this direction.
Comments