Balajee Sewa Sanstha has been supporting the neediest and most neglected beneficiaries from COVID-19 affected families since April 2020. With a strong belief of equal value for everyone’s life and the right to live with dignity for all in their heart, the organization considers it a privilege to be able to do ‘Sewa’ (service) for the mankind.
During GiveIndia’s 100 Heroes, the organization has been raising funds for multiple initiatives like provision of emergency ration and COVID relief kits and skill building programs for women, girls and youth a large to build economic sustainability, among others. Close to 30,000 families have been benefitted through these running programs and through the funds raised and rewards won in 100 Heroes, Balajee Sewa Sanstha aims at impacting many more lives.
Our partner started with a firm belief that fundraising strategies are not abstract concepts but they are explicit instructions, goals, and processes for all to see, including supporters, board members, and the public. As we generally advise to all our partners, Balajee Sewa Sanstha started by evaluating the causes and programs that needed immediate attention so they could access their own capacity and set targets.
This was followed by discussion with the managements and board members and assigning responsibilities. Once they were able to segment their database of potential donors that were most likely to contribute to the programs at hand in the current times, it was all about networking, reach-outs and targeted communications, encompassing social media outreach. Everything that could raise the spirits of the team when you achieve smaller goals and milestones.
When asked to highlight certain key strategies as a takeaway for most readers, Balajee Sewa Sansthan has the following to suggest.
- The first thing to follow for any fundraising campaign is to set goals and define key performance indicators (KPIs) to track them. KPIs gives a way to measure the performance of campaign-specific goals or long-term annual goals.
- It is important to share prompt and positive responses with donors who reach-out, be it one-time donors or reoccurring donors
- Take advantage of the tools and technology- if your technology is making things harder for your team, it may be time to evaluate a new solution.
“Things just don’t happen automatically, you have to make them happen”, adds Mr. Awadhesh Kumar, Founder of Balajee Sewa Sansthan who is spearheading this initiative and adding all the required motivation for their team. Our partner further adds, that you need to be open to new ideas and act promptly to tap opportunities.
For the retail fundraising, a salaried employee/taxpayer contributing in small amounts may have a higher potential as they are larger in number in anybody's network than the larger tax payers in the same circle. It is easy to convince them to contribute for a cause. And with some help from your Auditor you could explore networking options with likeminded individuals who shall be interested to support your work. "It is not just the end that matters, but also means”.
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